Search engine optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results.

 

SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

 

Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design.

 

The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. Discover how your competitors achieve high search engine rankings by automatically finding their inbound link partners on all of the major search engines: Google, MSN, Yahoo, and many others. With a click of a button you can analyze their text links for your choice of keywords and discover their Alexa and Google Page Rank.

 

SEO Studio automatically submits your website and tracks manual submissions on all of the major Search Engines, saving you time and money unlike other online Search Engine submission services. Produces detailed Search Engine positioning reports; saving you hours of time you would have to spend every month in tracking where your website ranks against your competitor's. Take keyword analysis to a new level with Top 10 Spy. Measure your web pages against competing web sites with the flexibility of analyzing keywords on all the major Search Engines.